My Framer Site

Introduction

Emphaty Maps

Personas

Pain Points

HMW

Information Arch.

Prototype Process

Final Design

Brand Identity

“Group chats and Venmo are chaotic.”
“Splitwise is confusing and not visual.”
“I manage everything myself.”
“I hate always having to remind people.”
“Hard to track small or one-time expenses like gifts.”

Uses Google Sheets, Splitwise, Venmo, WhatsApp, Monzo
Sends reminders via text or group chats
Covers payments temporarily when others forget
Organizes check-ins and reminders manually
Tracks expenses inconsistently across platformst

Frustrated by awkward conversations and lack of structure
Overwhelmed by the responsibility of organizing finances
Embarrassed when reminding others or asking for money
Emotionally drained and tired of the constant effort
Unappreciated and reluctant to keep managing the group budget

“Why am I always the one organizing everything?”
“There should be an easier, smarter way to do this.”
“Budgeting should be more collaborative and less stressful.”
“I wish it were more automated and predictive.”
“There should be one central place to manage and visualize everything clearly.”t

SAYS

THINKS

DOES

FEELS

· AGGREGATED · EMPATHY · MAP

a shared budget and expense management app

UX/UI Designer

Personal Project

4 weeks, 2025

Figma, Figjam, Miro, Framer, Adobe CC (Ps, Pr)

UX/UI Design, Case Study, Visulation, Brand Identity

FINANCE MANAGMENT APP

Home

An app that helps friends and families manage a shared budget and save for group goals like vacations or shared bills.

Managing shared finances within a group—whether it's roommates splitting rent, friends planning a trip, or family saving for a common goal—can often become chaotic and stressful. Inspired by this everyday problem, I designed a mobile app called Nest: a simple, intuitive, and collaborative platform that helps groups manage a shared budget and save together effectively.

This case study walks through the full design process of Nest, from identifying the problem to delivering a functional, user-centered solution. You'll discover how I approached the challenge using design thinking principles—empathizing with users, defining clear pain points, ideating meaningful solutions, prototyping user flows, and testing for usability.

The goal was not only to create a tool for managing money, but also to reduce financial friction in relationships by fostering trust, transparency, and teamwork.

HOW MIGHT WE..?

→ help groups manage shared expenses transparently to reduce confusion and financial tension?  

Manual Tracking is Time-Consuming and Inaccurate

Awkwardness in Talking About Money

Lack of Transparency in Shared Expenses

Difficulty Staying on Track Toward a Shared Goal

Unclear Roles and Responsibilities

— Users often feel unsure about who paid for what and whether everyone is contributing equally. This can lead to tension, misunderstandings, and even conflict.

HOW MIGHT WE..?

→ motivate users to consistently contribute toward shared savings goals?  

HOW MIGHT WE..?

→ simplify the experience of tracking and splitting expenses across different categories and group members?  

HOW MIGHT WE..?

→ create an inclusive budgeting tool that accommodates different levels of financial literacy?  

“Let’s keep it fair — and fun.” — Mia

Mia is a freelance illustrator with a creative spirit and a laid-back approach to money. She’s not super strict with budgeting, but when she and her friends started planning a dream vacation, she realized how fast things can get messy. No one remembers who paid for what, and awkward convos are becoming common. Mia wants a light, friendly app that helps her and her friends stay organized, motivated, and clear on contributions — without making it feel like a boring finance class. For her, it needs to be visual, fun, and totally stress-free.

24 — Freelance Illustrator — Single, saving with friends — Portland, OR — Splitwise, Notes app

— I believe that by designing an interactive, goal-based savings feature with visual feedback, Mia will stay engaged and motivated to save with her friends.