Cordless Hand Blender | GRUNDIG

The first challenge of the project was to design two different, innovative and ergonomic cordless hand blenders, along with their accessories, that stood out from the existing hand blenders on the market, all within one month. Another challenge was that this was my first project as an in-house designer in my professional career. While this posed a challenge, the opportunity to contribute personally and professionally was incredibly exciting for me. Throughout this period, my main goal was not only to create products with superior technical and functional features but also to design items that would add an aesthetic touch to users' kitchen countertops in their daily lives. The process of this project began with extensive market research. Aligned with my primary goal, I particularly focused on developing innovative approaches to ergonomic handling and usability. As a result of project, within the designated one-month period, I designed two innovative, ergonomic, and aesthetic cordless hand blenders that have different visiual and idea from each other. And this process was not just a design challenge for me but also an experience that contributed significantly to my personal and professional development, where I gained numerous soft and hard skills.

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Designed, 3D modeled, rendered, visualized

by Elif Bulut, 2023

Durations: 2 weeks

Type: In-house Project

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Modern-day Vintage Alarm Clock & Wristwatch