The main challenge of this project was to design innovative and visually appealing rice cooker by reusing the middle part of an existing rice cooker body, due to a restricted production budget. I began the project process with a detailed analysis of the current market and competitor products. My goal was to create a rice cooker that stood out in the market through its details and simplicity, focusing on the lid and the bottom part details as a result. During the market analysis, I noticed that most rice cookers on the market had similar and visible handle designs. These observations led me to focus on innovating a handle design. My primary goal was to offer a different gripping experience to the user, thus providing a unique user experience through the handle part. Instead of designing a visible handle, I designed an ergonomic handle integrated within the lid's form.

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Designed, 3D modeled, rendered, visualized

by Elif Bulut, 2022

Durations: 3 weeks

Type: In-House Project